Research into music channels & target audiences 2

To make this post more detailed, you need to- 
1) Read over your points and ensure that you have related your points to music artists and playlists that feature on a regular basis
2) Who the target audience is and why?
3) How the logo appeals to the target audience
4) A summary to explain how your research will assist you with planning your own music video




MTV

• Who is the target audience and why?

12-24. the average age of the viewer is 21.

• What type of music does the channel play and why?

Pop, R&B

• Identify 3-5 examples of artists that feature on a regular basis 

Rihanna, Drake, Miley Cyrus, Rita Ora, 

4) How is the channel used as a form of branding?

5) How does the logo appeal to the target audience? (Consider the colours and connotations, size of fonts, style of logo) 

a) big and bold so you can recognise it. 

 Why do you think MTV is broken down into different channels (base, hits, dance, rocks, classic?
so MTV can aim at lots of different audiences by playing different songs on different channels so they can boost their popularity. If there was only one channel there would be a smaller audience and would have to merge the different types of genres which would mean less music for each fan.

 Why do you music channels are important in appealing to a target audience?
So they can expect the songs that they want to hear to come on rather then a different artist with a different genre which they dont like.

 Why do you think there are a variety of music channels?
Because there are lots of different genres of music which can appeal to different people so with a different show for each genre they can play more music from one genre which will increase the popularity of the channel and have more hope for the songs that they want to hear to come on.

 What have you learnt from analysing music channels and how will it help you with your own production? 

BOX

The Box is a television channel in Ireland and brought to the United Kingdom by Vincent Monsey. The channel is one of the Box Television Network, a joint venture between Channel Four Television Corporation and Bauer Media Group. The channel mainly broadcasts music videos, although it also features other music related programming from 4music. The Channel broadcasts from 07:00 to 03:00 every day, with teleshopping shown in between. The Channel is well known for its First Play feature, where many music videos make their world premiere or UK premiere. Its often shown through the 'Box Fresh' show on the channel. The Box was recognised for playing Spice Girls in the first few months and helping launch the group to mega stardom. The Box shows music from every type of genre, and is trying to introduce Rap and Hip Hop music in the UK music scene.



VH1

VH1 is an american cable television network based in New York City. Launched on 1st January, 1985. The original purpose of the channel was to build on the success of MTV by playing music videos, but having their primary audience more older than its sister channel, focusing on the softer side of popular music. Both VH1 and MTV are currently part of the MTV networks division of corporate parent Viacom. More recently its claim to fame has been the proogramme Behind the Music and Celebreality.As of August 2013, approx. 96,786,000 American households recieve VH1.



KISS

Kiss TV is a commerical music television channel from Box Television, available on Sky, Virgin Media and TalkTalk Plus TV digital television platforms. The playlist predominately consists of mainstream hip-hop, Dance and R&B. It is based on the radio station Kiss 100, which started as a private radio station in London in 1985. It celebrated its 20th anniversary in 2005. The original creater of Kiss TV was Guy Wingate, who was an original co-creator of London's Kiss 100. Although the original idea for the channel was proposed in 1993, it took many months for Wingate to convince UK television regulators to permit the extension of a brand name over to television. When permission was finally granted, Kiss had once again been innovated.


MTV

MTV originally Music Television is an American basic cable and satellite television channel is owned by the MTV Networks Music & Logo Group a unit of the Viacom Media Networks division of Viacom. The channels headquaters in New York City. Launched on August 1, 1981, the original purpose of the channel was to play music videos guided by television personalities. In its early years, MTV's main taget demographic were young adults but today MTV's programming is primarily targeted as adolescents. MTV has spawned many sister channels, some which have gone independent. MTV's influence on its audience including issues related to censorship and social activism has been a subject of debate for years. As of August 2013, approx. 97,654,000 American households recieved MTV.


SCUZZ

Scuzz is a British music television channel owned and operated by CSC Media Group. It launched in 17 April 2003 and had gone on to be the highest-rated rock TV station on UK satellite. The channel plays a broad range of rock and all its subgenres. The daytime predominatly heavier music ranging from traditional heavy metal, hard rock and punk to deathcore and death metal which no other music channel currently plays. The rock channel particularly specializes in the hardcore and metalcore genres. Scuzz also plays music videos for the first time, often broadcasts live concerts including Slipknot, Korn, Devildriver and 36 Crazyfists. Scuzz broadcasts band 'Take-Overs' where artists present music video shows, as well as interviews with artists such as Ozzy Osbourne and Kiss to smaler bands that are deemed up and coming. The channel also runs weekly competitions, giving viewers the chance to win band merchandise, signed guitars and concert tickets.