Research Into Goodwins Theory 3 *

Goodwin's Theory is based on 8 factors

• Links between lyrics and visuals
• Links between music and visuals
• Genre characteristics
• Intertextual reference
• Notions of looking - women being objectified
• Voyeurism - direct gaze, other people looking at the artist, insight into artists life, screens and mirrors
• Demands of the record label
• Performance based narrative based or concept based music videos

In Kesha's song 'Tik Tok' the lyrics which read 'Now, now, we go until they kick us out, out Or the police shut us down, down Police shut us down, down Po-po shut us'

This has reference between the lyrics and visuals as the video shows Kesha getting arrested by the police on the front of a gold car. This shows her rebellious side, and in the next scene she has the handcuff still attached to one hand dancing in the car. This shows that Goodwin's theory is true, and can relate to Kesha's music video. 

In Christina Augilera's music video 'Beautiful', music and visuals are shown as the music is very subtle at the beginning which represents the actors to be naïve and innocent. There are many characters which each have a reason for people to be mean to them but the song titled 'Beautiful' gains their confidence and lets them know that they are beautiful no matter what. As the song goes on the beat picks up and it shows that they are gaining belief and are starting to think they are beautiful. They start to come out of their shell and not be bothered about people critizing them for their choices. This is demonstrated by the dead flower at the beginning of the music video and then it blossoming into a beautiful sunflower.

Mariah Carey and Justin Bieber's song 'All I Want For Christmas Is You' is very festive. This fits the genre of holiday. The music video is based around Christmas with presents, snow and Christmas outfits. Their also is a Father Christmas which fits into the genre and is a convention for the type of audience Justin Bieber has, as its normally young girls who still believe in Father Christmas. Its a Pop song which is both of the singers genre. 

Drake's song 'The Motto' shows an insight into his and his friends lives. They are covered in chains and designers brands, with numerous different flashy cars which show that he has a lot of money to spend. This makes his audience want to be like him buy buying some of the stuff he has and dressing like him. They also look into the camera so its like they are singing\rapping to you which makes you more involved and makes you have an attraction to the artist. As they are all men they attract both younger boys who look up to them and like their music and also girls as they think they are attractive and a bit of eye candy.

In the music video by Robin Thicke, T.I. and Pharrell, Blurred Lines, they have 3 women dancing around in nearly nothing. This objectifies females as they are being flirty towards the singers and are all looking into the camera to involve the audience and act like they are there. The words also objectify women as they are inappropriate for younger viewers. There are also moments when the girls are topless which isn't a very good role for younger girls to look up to. 

In Rihanna's video 'Stay' Voyeurism is shown by her being in the bath without any clothes on. This gives us an insight into her life. Also in 'The Motto' by Drake, Lil Wayne has a panning shot to see what he is wearing, he is wearing UGG boots and other brands off clothing, this again gives us an insight into his wealthy lifestyle, and what he can afford to wear. There are also shots of Drake and the other artists wearing extravagant clothing and expensive jewellery.