Tuesday 15 October 2013

Richard Dyer's Star Theory 13 *

Stars and Stardom
-In order to understand the relationship between the music industry and its audience its important to consider the roles of music stars.
-The term star refers to the semi mythological set of meanings constructed around music performers in order to sell the performer to a large audience.

Common Values.
-Youthful
-Rebellion
-Sexual Magnetism
-Originality
-Creativity/talent
-Aggression/anger
-A disregard for social values relation to drugs, sex and polite behaviour.

Richard Dyer
He wrote extensively about the role of stars in films, TV and music. They are only an image constructed out of a ranger of materials (e.g advertising)
They're commodities produced and consumed on the strength of their meanings (e.g girl/boy band have the shortest life span)
Stars depend upon a range of subsidary media, magazine, TV, radio, the internet in order to construct an image (for themselves which can be marked)
Fundamentally the star image is incoherent, that is incomplete and 'open'. Dyer says that this is because its based on 2 paradoxes.

Paradox 1:
The star must be simultaneously ordinary and extraordinary for the consumer.

Paradox 2:
The star must be simultaneously present and absent for the consumer.




1 comment:

  1. You have made a start in including points on Dyer's star theory. Now you need to apply the theory to your chosen music artist that has changed over the years, to demonstrate your understanding further.

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