Monday 25 November 2013

History of Music Videos


History of Music Videos


There are many ways in which people can watch music videos, such as Youtube. 
This is the main place in which you can watch music videos after their release and VEVO a music channel designed for every artist, can have a bit of fun once a video has been released to see how many views the video gets in the first 24 hours. This also is a website in which you can pick what music video you would like to watch where music channels have a sequence of music videos and you don't have a say in what music video comes up next. Although their have been new channels made which let you text in and ask for a music video to be played. Along with the genre of every music video their are many different channels this lets you pick which genre you would like to hear, and once your on the channel your most likely going to hear something you like or that you know. The way the public can watch music videos has changed a lot as their never used to be able to go on the internet and watch them on youtube, or call in to a network and ask them to play a song they want. This has all been very recent with the new technology that we have. This has also let more and more people watch whatever music video they want to whenever they want to as it is a free 24/7 website that is in frequent use by everyone in the world. 


MTV which was the first music channel was launched on August 1, 1981. At this same time MTV launched with the words 'Ladies and gentlemen, rock and roll' spoken by John Lack and played over footage of the first Space Shuttle launch countdown of Columbia, which took place earlier that year and of the launch of Apollo 11. The first music video that was shown was The Buggles 'Video Killed the Radio Star' this was followed by the video for Pat Benatar's 'You Better Run'. Periodically every time an employee of MTV changed a VCR tape, the screen would go black. This shows that they had lots more to create by the time they had viewers all around the world. 

Most watched music video on Youtube
1."Gangnam Style"PSYofficialpsy1,829,476,68615 July 2012Surpassed "Baby" in November 2012[3]
2."Baby"Justin Bieber featuring LudacrisJustinBieberVEVO936,117,34619 Feb 2010#1 July 2010 - November 2012
3."On the Floor"Jennifer Lopez featuring PitbullJenniferLopezVEVO708,454,7563 March 2011
4."Love the Way You Lie"Eminem featuring RihannaEminemVEVO625,163,3345 Aug 2010
5."Charlie Bit My Finger – Again!"Harry and Charlie Davies-CarrHDCYT604,944,74422 May 2007Non-music viral video

Most Expensive music video ever made
Michael Jackson and Janet Jackson"Scream"Mark Romanek[2]1995$7,000,000[3]$7,659,969
Madonna"Die Another Day"Traktor[citation needed]October 22, 2002$6,100,000[4]$7,917,021
Madonna"Express Yourself"David Fincher[citation needed]May 17, 1989$5,000,000[5]$9,416,107
Madonna"Bedtime Story"Mark Romanek[6]1995$5,000,000[7]$7,659,969
Michael Jackson
(featuring L.T.B.)
"Black or White"John Landis[citation needed]November 14, 1991$4,000,000[7][8]

Technology and Special Effects have changed since they were first used in 1856 by Alfred Clarke who is commonly know as the first ever motion picture special effect. He was given the name while filming a reenactment of May, Queen of Scots being beheaded. As the executioner brought the axe above the actors head, Clarke stopped the camera and had the actors freeze and had the person playing Mary step off the set and be replaced with a dummy and then let the executor bring the axe down severing the dummy head. This technique is still used to this day. 

In order to do special effects they used computer generated imagery or CGI, this has changed every aspect of motion picture special effects. Digital imagery has enabled technicians to create detailed models and even fully realized characters with the malleability of computer software. In 1993, Steven Spielberg's Jurassic Park was filled with animated but realistic dinosaurs. By 1995, films like Toy Story discovered that the distinction between live action films and animated films were no longer clear, they looked so alike. To this day films like Avatar, Star Wars and Lord of the Rings still fascinated the audience on how the film's setting was created.


Justin Bieber used to be the person who was the most viewed on Youtube but that has changed as Rihanna is now the most viewed artist on Youtube with nearly 4 billion views. Rihanna's channel has existed since May 2009 and has 3,784,030,789 views which Justin Bieber's channel has existed since September 2009 and has 3,782,989,210 views. 



In the 1960's we see the formation and evolution of rock, it began to merge into a more international electric variant known as rock. Rock and roll in its purest form was gradually overtaken by pop rock, blues rock and folk rock which had all grown in popularity. The rock music in 1960's grew a generation of popular singer-songwriters who wrote and performed their work. This decade also saw funk and soul music rising in popularity and rhythm and blues in general remained popular in the girl groups around that time. 


The 1970's saw a rise of disco which became one of the biggest genres in the decade. Rock music played an important part in the western musical scene with punk rock introducing itself at the end of the decade. Other genres such as reggae were innovative throughout the century and grew a significant following. Hip hop also grew in this decade but wasnt very popular until the late 1980's.

The 1980's saw pop and dance music. Disco fell less popular and euro disco and disco pop became more popular. 1980's are commonly know for the heavy use of synthesizers and synthopop music. Throughout the decade R&B, hip hop and urban music were general but becoming commonplace, particulary in the inner city areas. Rap was especially successful in the later part of the decade. These urban genres, rap and hip hop particulary would continue their rise in popularity through the 1990's and 2000's. 

Popular music in the 1990's consisted of teen pop and dance pop trends. Hip hop also grew and continued to be highly successful in the decade. Urban music in general remained popular throughout the decade and often blended with different styles such as soul, funk and jazz. 

2000's saw pop music fragment into smaller trends, however in late 2000's there was a slight degree or originality. It saw the creation of emo styled music. The British grime genre grew success as well as trap in the United States. The popularity of teen pop carried over from 1990's with artists such as Backstreet Boys, *NSYNC, Britney Spears and Christina Aguilera. R&B was very successful in the early 2000's but saw a steep decline in the popularity through the decade. 

2010's saw pop come back after nearly 10 years it included artists such as Rihanna, Lady Gaga and Katy Perry. Disco has made an influence on many popular songs in 2010's music, especially in 2013 with songs such as Daft's Punk 'Get Lucky' Bruno Mars 'Treasure' Justin Timberlake ' Take Back the Night'. The top R&B artists from 2010's are Rihanna, Usher, Chris Brown, Beyonce, Trey Songz, Neyo, Miguel and Frank Ocean.



1 comment:

  1. This post demonstrates some understanding of how music videos have changed and developed over the years. You have included a range of points and examples, but you need to refer your points back to the audience, to demonstrate further understanding of how music videos have changed. Aim to reference your research too.

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