Digipak analysis
Objective: to analyse the conventions of a music digipak
Outcomes:
All: will be able to anlayse 3 conventions with examples
All: will be able to anlayse 3 conventions with examples
Most: will be able to anlayse the digipak and make excellent reference to the music conventions and target audience with examples
Some: will be able to use the analysis as inspirations and create a conventional music digipak
Starter:
1) What is the purpose of a digipak?
2) How is a digipak different to a CD album?
Task 1: Analyse the following digipak. Ensure that your analysis is detailed and that you have included excellent examples to support the points that you have made. Also relate back to the music conventions and the target audience.
· Representation of music artist
· Connotations of the digipak
· Colours
· Design/layout
· Choice of images
· Typography
· Style of language
· How does the digipak promote the music genre?
· How does the digipak attract an audience?
Task 2: Analyse 1 digipaks, one for your chosen artist, using the same bullet points above.
Include a summary at the end of your blog to show how you will use your research to inform your planning and creating your own digipak for your own artist.
The purpose of a Digipak is to promote the album and the artist. It tells the audience the songs which they are publishing in the album. In order for lots of people to know that their is an album on sale, the digipak needs to be eye catching. It also needs lots of advertising so that people will know that their album is coming out so that they can buy it. It will not only attract the primary audience but the secondary audience aswell. In addition to the digipak their sometimes is promotional materials that could be booklets of posters. This will help promote other projects that the artist may have outstanding.
The difference between a CD album and a digipak is that their are pictures inside the CD case, this has more images that shows the audience what the artist relates to and lets you have a closer look into the eyes of the artist, it also is a patented version of a CD album.
Include a summary at the end of your blog to show how you will use your research to inform your planning and creating your own digipak for your own artist.
The purpose of a Digipak is to promote the album and the artist. It tells the audience the songs which they are publishing in the album. In order for lots of people to know that their is an album on sale, the digipak needs to be eye catching. It also needs lots of advertising so that people will know that their album is coming out so that they can buy it. It will not only attract the primary audience but the secondary audience aswell. In addition to the digipak their sometimes is promotional materials that could be booklets of posters. This will help promote other projects that the artist may have outstanding.
The difference between a CD album and a digipak is that their are pictures inside the CD case, this has more images that shows the audience what the artist relates to and lets you have a closer look into the eyes of the artist, it also is a patented version of a CD album.
Task 1: Analyse the following digipak. Ensure that your analysis is detailed and that you have included excellent examples to support the points that you have made. Also relate back to the music conventions and the target audience.
· Representation of music artist
· Connotations of the digipak
· Colours
· Design/layout
· Choice of images
· Typography
· Style of language
· How does the digipak promote the music genre?
· How does the digipak attract an audience?
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