Meetings and Discussions

Where should we shoot?

-Brick Lane

-Lonely tree- high key 

-Bed

-Filming Drew filming Georgia

-Bonfire

-Council estate

What outfits should Georgia and Drew wear?

-Edgy clothing 

-Red/Claret pieces of clothing 

-Jeans

-Black

What shots should we use? 

-Close ups of both Drew and Georgia together

-Georgia playing guitar under the tree-close up of guitar and long shot showing the surrounding area

-Brick lane, having fun together-close ups of them together, mid shots, long shots

-Smoking in Brick Lane, shows rebellious behaviour- close ups of cigarette and smoke coming out

-Argument in the council estate- mid shots and long shots of them arguing and Georgia walking away

Filming Schedule

Film schedule

·       Why is a filming schedule important to have?

·       Did you follow the schedule while filming, or did you make any changes?

·       Include your filming schedule

Filming Schedule is important to have so all members in your group know when they are filming so they can make sure that they are going to be free. This also lets you know what you have filmed and then what you have to film next time. We had to make sure that we filmed everything that we was supposed to film as we may not be able to get back to the location with a lot of ease. It also made it difficult when the weather wasn't good, this would have made filming very difficult. There was occasions where we had to set a different date so we could film as with problems such as weather and the light outside. It is very important while filming a music video to make sure everything is in order as you don't want things to become complicated, many things need to be completed so when we are filming everything is ready for us to use, such as hair and makeup, costumes for Georgia, the camera and other equipment. Many filming sets were a distance away which meant we needed to organise travel and being able to take the equipment with us and bring it back. We also had to make sure that where we was filming it was easy to take props and filming equipment as we didn't want to be carrying lots and not have enough hands to carry them in, we had to make sure the area was safe and if we had to put something down someone else wouldn't pick it up. This made it crucial that every decision we made was good and that we all could help each other out making us work together better as a group. While filming the filming schedule came in use although we did change few things like times we could film, if it was too dark or if someone had an emergency. Other than this we kept to the filming schedule and it helped us remember what we needed to film and how we should fit it in. 

Evaluation Post

Explain what your brief was
Introduce your group members
Explain what your role was and what you were responsible for and what you learnt for it
Did your group work well within a group
Explain if you think you have made a successful music video and ancillary texts


Our brief for the coursework was to complete a music video of any genre and to use an artists song for our music video. We needed to get permission for this which we asked by email to the record label. We then took inspiration from many different music videos which were similar. In our group there is myself, Drew Wyllie, Georgia Crandon and Jenna Van Bergen. My role in the group was helping to film at various locations, helping too choose locations to film and also giving ideas for our group to use to make the best music video we can. I learnt how to work good in a group, how different camera shots can portray different things and how lighting can change the appearance of the footage being filmed for the audience. Our group worked well together if there was a problem with filming we all felt comfortable to rearrange the day and worked well together to get the best footage for the music video. I think we made a successful music video with both filming and editing for our music video and made it suit the genre so the audience can recognise it during the first few seconds of watching it.


A music video is a video that is the length of a song and has connections between the lyrics of the song and the props, costumes and the setting in a music video. This advertises their song or album and with a good music video which touches the audience may get them noticed and more fans would want to buy the album. As their are many different genre the difference between the genre of a song is related the music video as with a R&B song like the artist Drake in 'The Motto' he shows off his clothes wearing rolexs and other expensive clothing, we also see lots of women who seem to be dressed in minimal clothing and Drake himself is filmed in an expensive car. This is conventional for videos in the R&B genre, whereas other artists such as Justin Bieber who in his song 'Beauty and a beat' appeals for a younger audience, is seen at a waterpark with both boys and girls appearing to have a good time. This is conventional for a pop song and where the audience is young as you want them to enjoy the music video and understand what's happening rather than something that too old for them. Lastly, rock which uses lots of instruments and dark clothing in their music videos to fit in with the conventions. Music videos each have a specific primary audience which they apply to in order for them to buy the song. They also get shown on different music channels, you are more likely to see a music video by rock artists on a music channel like scuzz which specialises in rock as a whole. MTV which has recently branched off to introduce many different channels such as MTV Hits and MTV dance which play similar music but are specialised to play songs which relate to their channel.

For our music video we chose a female indie artist who follows conventions of pop and alternative. We chose this genre as we thought we could have many creative ideas as she didn't have to be perfect and stick by the rules of pop which has a younger audience but didn't have to be too over the top that it would start to look like a more R&B video or Rock but have a completely different sound. In the music video our artist 'Georgia Ray' plays the guitar in the settings by the tree in the forest, this is conventional for the indie genre and will most likely be seen in every music video of the indie genre so the audience can tell they are good at playing live. We got our inspiration to have a relationship which isn't always perfect from Rihanna's music video 'We found love'. This showed the relationship being on both good terms and bad terms and a number of 'memories', which we instantly wanted to base out music video on. 

I think my ancillary products including the advert and the digi pak are effective as the digi pak follows the same colour code, this colour which is a dark red and is also used during the music video in the clothing that 'Georgia Ray' is wearing. There also are conventional features in the digi pak such as the guitar that's on the cd, the guitar which is on the artists back on the back cover of the album cover. I think the digi pak is most beneficial as when your looking at the album cover of someone who is a well known mainstream artist, they seem to have everything perfect and it also relates back to the music video, this is what i have tried to do and make the first song on the album one that matches the album cover and the music video. Me and my group decided to submit Drew's digi pak as we felt it had the most conventional features of the indie genre, he has 6 pictures which all relate to eachother and the music video well, te editing which he has done on Photoshop has worked really well and looks like a professional album cover. Both the writing and pictures are similar to the magazine advert to advertise 'Georgia Ray' which again is important as the finalised products should match eachother and look good together while taking influences from the music video. Both the music video and ancillary products use the same colour as the trademark colour for her first album, we can see that this is a deep red. The music video which has scenes set in a forest and by a bonfire has had frames taken to use for the digipak, these have worked well as we know they are from the music video which shows the link between the two pictures.

Making mistakes and getting feedback is a crucial part of making a music video, in order to make a music video which everyone is likely to enjoy and appreciate you have to put yourself out there and make sure people have seen the rough copy and have given you a positive and a negative comment. This helps you see where you have made a good decision and where there are aspects that you can change and improve to make sure that everyone has a good comment to mention. We picked youtube to showcase our music video as anyone who is online can watch youtube this makes it easy for people to quickly view the video and let us know what they think of it, it also is easy for our family and friends who would like to see the music video and make a comment on it to go on and watch it. When receiving a negative comment from a random person who doesn't know us makes us want to make sure that we improve it as they don't have to make us think that the music video is good to make us feel better. A teacher at school gave us a comment saying 'it's a great music video, however some of the performance singing is out of time'. Also from a student who said "it is very conventional to the indie genre, I love how the characters are really quirky". This shows that we have been successful in representing our characters and the genre as Indie. These are both positive comments which have made us happy with the music video that we have made and want to make sure we carry out the  feedback so can make sure that the song matches the artists singing. The comments which we received made me happy with the music video as they both had very positive comments which made me feel as though the music video has come out well, after having a few glitches that we need to sort out most of the comments are good, which couldn't be better. We took on board the audiences comments and manage to change a bit of the music video so that 'Georgia Ray's' lips were moving in sync with the songs lyrics. This feedback would help me if I was working in the music industry as I would be able to notice the mistake for myself the next time I was making a music video and make sure that it wouldn't happen again. This would also make me notice other things in the music video which could be corrected and made better than what it is already. 

In order to make the music video and the ancillary products we needed to use media technologies to complete our research we needed to use youtube to put up our vox pops and get comments from other youtube users, we also needed blogger to upload our work for the questionnaire and vox pops.

Planning for our music video we needed to use blogger to note down what we need to remember and the ideas that the group has come up with. We also used the camera for filming the music video and taking pictures for the ancillary products which consisted of digi pak and the magazine advert. For the construction of the music video we used Final Cut Pro X which we use to edit the music video, which includes placing the fragments of film into a sophisticated order that would suit the music video best. We also used photoshop to add extra detail onto the pictures for the magazine advert and for the digi pak, this makes all of the pictures look as though they were taken professionally and changed to make the artist look the best she can be. We used youtube converter to put our music video onto youtube in order for us to get the maximum comments we can that are both negative and positive. I think that the main software that we wouldn't of been able to do without would defiantly be the Final Cut Pro X because if we hadn't of had that then the music video wouldn't of been made, not only was it good to work with but it is fairly simple which made it easy for the editors. I think it is a very beneficial software to use for making a music video and am sure that I would use it again to make a music video. Photoshop is also another program a which meant a lot as we could change things ips nt he digi pak this made everything different as if we hadn't had that then all oft be pictures from each person in our group would roughly be the same with the same background and nothing that we could do to change it. For our music video we didn't use a green screen as there was never a scene where we wanted a different background that we couldn't find and that wasn't realistic.this made it fairly easy as we didn't have the hassle of finding something top it behind although it isn't very conventional for the indie genre so we shouldn't have needed it anyway. I think every programme was beneficial at some stage during the process of making a music video, as there are many different sites which we may need to use without even noticing. They all helped us achieve the music video we have today.

Digipak Reflection

While creating my digipak, I was constantly coming up with ideas that I wanted to include. I wanted each slide to coincide with the next, I thought an idea that would keep this going would be the forest. I have used these pictures for every slide except from the CD. This allows all of my digipak frames to relate to each other. As our genre is Indie, I have chosen to picture georgia with the guitar on many occasions and even using the guitar to be the main image on the CD. I consistently used the same typography, this stood out on the slides which needed minimal writing. Although I used a normal font on the Thank You page as I felt as though it had too much writing which would then make it too confusing for the audience. Throughout each slide I used different edits and effects. One of my favourite slides which is the 4th slide which has a G in the middle of Georgia's face. I changed the opacity of the middle of the G which allowed the little bit of image to change colour. I also really like the back cover. I chose to have Georgia Ray facing away from the camera which relates to the back cover of the digipak. I also made sure the guitar was involved that is pictured on her back as I wanted to relate the Indie genre into the digipak on every slide. I have also added a universal sign which is shown regularly on album covers of those who are signed to the Universal team. And also a barcode which makes the cover look more like its just come of the shelf. I changed the effects I used on every slide which made is diverse but also made it similar as I was using the same setting for each slide. With her outfit being shown in many pictures it let us. I edited my digipak on Photoshop CS4 which I had used before. This meant that I had a bit of practice before I started my digipak. The CD itself has again a guitar pictured also with 'Georgia Ray' this informs the owner that if the digipak is separated they would still know that it's Georgia Ray's. 

Group Digipak

Group Digipak

My group and I were given the task to make a Digi Pak this included one from each member which we would then pick out of to be the group Digi pak. In order to make the Digi Pak we each took photos from the photo shoot that we liked and put them into 6 slides that had to show the front and back cover, the CD, and 3 other pictures. We developed these by using Photoshop on the Mac's to enhance features and make them more presentable and polished.

With the magazine cover belonging to Drew, we decided that we should stick with his Digi Pak as they related more to each other. This would give more of a professional feel to the ancillary products as they all matched. This is vital to the ancillary products as otherwise they would look out of place. Although everyone in the group had very good Digi Pak's we each thought that staying with Drew's ancillary products would be better. All of the 6 frames in the Digi Pak that Drew made were related, this gives the contrast between the rebellious Georgia and the shy Georgia, which again was a good feature that each of us thought. The group Digi Pak has an edgy feel which is conventional to the Indie genre. Showing both sides of Georgia's personality and having both the ancillary products matching would build a greater relationship between the audience and the artist. In contrast i think that Drew could of made some improvements to his Digi Pak, such as making there less of a blur which gives the effect that its more of a dance record, and having more personal photos of Georgia without any effect which shows her shy, niave personality which the audience would like to get to know more. I also think he should of used the same writing for all of the slides which would make it more consistent. A part of the Digi Pak i do like is where he has dotted parts of newspaper around. I think this gives the idea that they are memories, a bit like what the music video is. It shows the audience that nothing is ever the same and everything always changes. Another change Drew could of made to improve his Digi Pak would be rather than having a picture on each frame of it, have another object which is conventional of the Indie genre, such as a guitar, or some images from Camden which would make the Digi Pak more edgy. Below is Drew's Digi Pak.

I will be commenting on each of the groups Digi Pak's, what is good, what could be improved and how it is conventional for the genre. First i will look at Jenna's. 

While analysing Jenna's Digi Pak we can see that the theme of the high key lighting is shown in each picture. This gives the Digi Pak a more consistent look. It follows the conventions of the Indie genre, using the forest in the background shows an innocent, happy and rebellious side of Georgia that the audience may not know. To improve this Digi Pak i would change the font and the colour's so that they stand out more when viewing the ancillary product. This would make the CD cover be seen from further away and be more significant. The image that is on the Thank you cover shows Georgia looking happy this lets the audience know that she is happy with the album and sends her thank you's to everyone who helped her with the album. It has a very heartwarming message to all those that helped her which shows her appreciation to everyone. Overall i think this Digi Pak relates to the conventions of an Indie genre and shows Georgia in a good light that would want to come across throughout the ancillary products and the music video. 

Finally i will analyse Georgia's Digi Pak.

Georgia followed Indie conventions well, she included various pictures with the guitar in view which follows the conventions and lets the audience know she makes her own songs and is a more real artist. All of her frames coincide with each other, they each have brick on the picture which relates to the music video aswell, this gives the idea that she is both innocent with the forest and the guitar and edgy with bricks everywhere. I like this idea as the audience get to know Georgia for who she is rather than the character she is playing to get sales. Georgia hasn't written a thank you cover which i think is fairly important as it gives the artist the chance to thank everyone who has worked on the record. I think the CD cover which she has made with a different pattern going across the brick work looks really good, which stops the CD from being boring with just the bricks over it. Overall, i think that Georgia has made a good Digi Pak which relates to the Indie genre. 

After reviewing everyone's Digi Pak's, we have chosen to use Drew's as the group Digi Pak as it is more consistent with the magazine cover also by Drew. This makes the whole ancillary products look professional as they have the same kind of look. They both use the features of ripped newspaper which creates an edgy effect, and also makes you want to find out more about Georgia Ray.

Rough Cut

• Why is Rough cut important to consider
• Why is it important to consider audience feedback
• How did you recieve your feedback? Youtube, interview?
• What feedback did you recieve?
• How will the feedback assist you with finalising your final music video?

Rough cut is important to consider when making a music video as we can evaluate our music video and get other people's opinions from outside of the group to make changes which can improve the music video in a whole.

One of the main processes which help us make a better music video is when we get feedback this lets other people criticise our music video and give us positive and negative feedback which we take on and change to accord. Everyone will have a different opinion on this so it is good to get everyones different conception to get the best music video we can possibly get.

Our group deciding to share our music video on Youtube so we can also get other peoples opinions that we don't know. This makes the criticism more harsh as they aren't trying to make us feel good. It also has a huge number of people which visits the site on a regular basis which means there will be more people viewing the music video than any other social networking site. We also showed people at school who gave us helpful information such as a teacher who stated 'Its a great music video, however some of the performance singing is out of time'. We initially thought we would have to add a bit of film to make the music fit the video and after fiddling around with the video we changed it so it is now in time. We also had a comment from a student in media, Amy who said 'It is very conventional to the indie genre, i love how the characters are really quirky'. This shows that we have been successful in representing our characters and genre as Indie. This is a positive comment that made us happy with the footage we have. These pieces of feedback let us finish our work to a good standard which answers the feedback we have had. 

As we have a fairly young target audience we realised we needed to promote the music video in places where young people would socialize. This lead us to social networking sites such as facebook. We decided to share the music video to facebook via youtube which allowed us to promote the video to our friends aswell as strangers over the internet. This makes it easier for all different types of people to view the music video which will be published on many social networking sites. 

The feedback which we have received after showcasing our rough cut video has allowed us to find out other peoples criticisms on how we can improve our video. Changes that we made were retiming Georgia's singing so it fits perfectly with the song. We also added some more effects with some of the footage and also made flashes inbetween the cuts if some sections when the two are in Camden. This has made the video a lot better and makes it look more professional. I am extremely happy with how the music video has turned out. 

Group Planning

1)     Mise-en-scene	2)     Artist representation
3)     Cinematography	4)     Editing
5)     Style of music video	6)     Codes and conventions of music genre
7)     Target audience	8)     Music video theory
9)     Research carried out/music video inspirations	10)     Annotation of lyrics

2) Meetings and discussions carried out

Date	Action	To be done by	By whom	Discussions
24.09.2013	Initial first meeting of possible songs and artist Annotation of lyrics	24.09.2013	Whole group	Discuss ideas and concepts that group members have, reflect on the ideas and then analyse the lyrics together and then consider the micro elements
30.04.2013	Analysis of chosen music genre

Description of hazard	Prevention of hazard
Trailing leads while filming	Use gaffer tape to secure leads

3) Health and safety

4) Shooting schedule

Shot	Date & time	Location	Content /Action	Shot type & Duration	Costume/ hair/ make up	Iconography	Personnel	Equipment
1	14.10.13 2:00pm	New Bond Street London	Artist leaning against lamppost, holding branded shopping bags. Artist looking into camera with a sultry expression	Mid shot Artist head and torso – including bags 5 seconds	Artist Costume: gold leggings, leopard print jacket, gold strappy high heels Hair: Slick pony tail Make-up: Natural with gold bronzer, dark kohl and mascaraed eyes	Shopping bags: Prada, Chanel, Louis Vuitton. Gold handbag White iphone	Artist Camera person Location manager Props / make up / hair artist	Digital camera, batteries, tripod, Tape / memory card spotlights x3, light reflection board
2
3
4
5

Risk Assessment

·     Why is it important to consider risks before filming?

·     How will the risk assessment assist you with filming?

·     Include your risk assessment

Film schedule

·     Why is a filming schedule important to have?

·     Did you follow the schedule while filming, or did you make any changes?

·     Include your filming schedule