Comparison between our music video and 'Your Song' -Ellie Golding

I've decided to analyse my groups music video which is 'The Apple Tree' by Nina Nesbitt and 'Your Song' by Ellie Golding. I think our artists are similar as they both follow Indie conventions. This is shown from the true story that they use in their narrative. Ellie is filmed with her friends in the forest and with her kittens. This shows many natural sides of Ellie that her fans wouldn't necessarily see unless they were close to her. We have used a couple who have a troubled relationship, we've portrayed this by including memories to let the audience see the good times that they shared. Using memories throughout the music video allows the audience to have an insight into the artists life. This lets the audience feel like they have a closer connection to the artist, therefore buying more songs. Both my music video and Ellie's use forest scenes. This conveys to the audience that they are innocent artists. Although we see an edgy style with the way they dress. They both use bold colours such as black an dark red which portray the artist as strong. The edgy style that both the artists dress like is an Indie convention, this shows to the audience what kind of artist they are. In my music video I have used lots of high key lighting, this lets the audience see their relationship as happy and being a good couple. This is also shown in Ellie Goldings music video, as she is in the forest, she wants to let the audience see as much as they can. The editing used throughout Ellie's music video is straight cuts, which is similar to ours. She uses panning shots to capture her movements and uses lots of close ups, this again gives a more real relationship with her audience. In an Indie music video, we regularly see instruments being used, this follows the conventions of an indie music video. In my music video we have used a guitar which Georgia plays in the performance section, whereas in Ellie Goldings music video we see her friends playing the piano while Ellie sings along. This follows the conventions of the Indie genre therefore relates more to the target audience that they are aiming it for. We have chosen to have performance and narrative as 50/50 this allows their to be both the same amount of narrative that their is for performance. Ellie has also used this element in her music video using both narrative and performance at 50/50. This allows the audience to see the artist in their comfortable place with their friends and also when they performing which shows the audience what they'd be like on stage. Both of the music videos I am analysing use limited iconography, this lets the music video be simple and lets the audience focus on the song and the narrative more. Both music videos follow conventions of the Indie genre. 


True story

Forest setting

Memories

Bold clothing

Edgy style

High key lighting

Straight cuts

Piano instruments used

Red hat

Narrative and performance 50/50

Not many props

Conventional

Panning

Close ups