Monday 16 December 2013

Rough Cut


  • Why is Rough cut important to consider
  • Why is it important to consider audience feedback
  • How did you recieve your feedback? Youtube, interview?
  • What feedback did you recieve?
  • How will the feedback assist you with finalising your final music video?
Rough cut is important to consider when making a music video as we can evaluate our music video and get other people's opinions from outside of the group to make changes which can improve the music video in a whole.

One of the main processes which help us make a better music video is when we get feedback this lets other people criticise our music video and give us positive and negative feedback which we take on and change to accord. Everyone will have a different opinion on this so it is good to get everyones different conception to get the best music video we can possibly get.

Our group deciding to share our music video on Youtube so we can also get other peoples opinions that we don't know. This makes the criticism more harsh as they aren't trying to make us feel good. It also has a huge number of people which visits the site on a regular basis which means there will be more people viewing the music video than any other social networking site. We also showed people at school who gave us helpful information such as a teacher who stated 'Its a great music video, however some of the performance singing is out of time'. We initially thought we would have to add a bit of film to make the music fit the video and after fiddling around with the video we changed it so it is now in time. We also had a comment from a student in media, Amy who said 'It is very conventional to the indie genre, i love how the characters are really quirky'. This shows that we have been successful in representing our characters and genre as Indie. This is a positive comment that made us happy with the footage we have. These pieces of feedback let us finish our work to a good standard which answers the feedback we have had. 

As we have a fairly young target audience we realised we needed to promote the music video in places where young people would socialize. This lead us to social networking sites such as facebook. We decided to share the music video to facebook via youtube which allowed us to promote the video to our friends aswell as strangers over the internet. This makes it easier for all different types of people to view the music video which will be published on many social networking sites. 

The feedback which we have received after showcasing our rough cut video has allowed us to find out other peoples criticisms on how we can improve our video. Changes that we made were retiming Georgia's singing so it fits perfectly with the song. We also added some more effects with some of the footage and also made flashes inbetween the cuts if some sections when the two are in Camden. This has made the video a lot better and makes it look more professional. I am extremely happy with how the music video has turned out. 



1 comment:

  1. This post demonstrates a basic understanding of why a rough cut is essential to a production and this is because you have not explored the comments that you received in enough detail. You have made a start in including the points, but you have not reflected on them and have not explained how you will take these comments on board and what you will change and why?

    Also aim to include your rough cut into this post.

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